Upcoming APEN Online Events

• October 2026: Webinar, Proving impact with Amy Samson (Wednesday 21 October)

• November 2026: APEN Conversation (details coming soon)

2026 APEN Conversations 

APEN Conversations are member-only virtual discussions held on Zoom. Each session brings members together to explore a topic in extension practice, sharing experiences, asking questions, and learning from each other. They run every two months from May to November, and they're free for all members. Log in to your member account to register.

2026 APEN Webinars

APEN webinars are online learning sessions on Zoom, running every two months from June to October. Each session features a presenter working in extension, with time for questions and discussion. Webinars are free for members, Visit the members area to access your complimentary registration code. Non-members are welcome to attend for $40 + GST.

Proving impact

Start at the end: what are you trying to achieve?

Planning to prove impact, plus a short foray into social media

Wednesday 21 October 2026
2pm NZDT | 12pm AEDT | 11:30am ACDT | 11am AEST (Qld) | 9am AWST
75 minutes, online via Zoom. This session will be recorded.

About this webinar

Showing that your work made a difference starts well before the final report. This webinar begins at the end with a plain question: what are you trying to achieve?

Amy Samson takes you through a practical approach to monitoring and evaluation. You'll look at how to capture the so-what rather than only the activity, how to gather evidence as you go, and how to make a plan while expecting it to change.

The session closes with a short foray into social media, based on Amy's PhD research on how Australian women on farms use it, in the context of climate extremes.

What's covered

Part 1: monitoring and evaluation

• Start at the end: what are you trying to achieve?
• Measure what matters: capturing the so-what
• Monitoring is important: gathering evidence on the go
• Make a plan, but expect to change

Part 2: a short foray into social media

• Within the context of climate extremes affecting Australian agriculture, can social media provide space to connect, learn and maybe even flourish?

Register

APEN members: free. Visit the members area to access your complimentary registration code

Not a member: $40 + GST.

Register Now

Your speaker

Amy Samson

Amy Samson has a Master of Professional Communication and a PhD investigating social media use by Australian women on the farm in the context of climate change. In addition to managing Coutts J&R projects, her expertise is in the evaluation of communication and social media strategies. Her interest in this area started growing when she worked in London for a media intelligence company evaluating the effectiveness of public relations campaigns within government and not for profit organisations. Her clients won industry awards (the International Association for Measurement and Evaluation of Communication (AMEC)) for their evaluation of communication/social media programs and campaigns. Amy is a strong advocate for improving evaluation planning and reporting to help communicators prove the effectiveness of their work.